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Google Pirate Update: The Search Engine’s Effort to Curb Online Piracy
The buzz was around. And everyone was expecting. Google was about to bring forth a new update. Everyone had their fingers crossed. Only a few days back, the Google Penguin Update 3.0 was introduced....
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Anticipated Content Marketing Trends for 2015
Content is the king. Though this adage might sound cliché, yet it remains true for the world of internet even to this day. So, if you are planning to establish an online presence for your business,...
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Guest Blogging Isn’t Dead: Here’s Why
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing...
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Google Expands Pigeon Update to the UK, Australia, and Canada
The speculation was on. And it’s a confirmed news now. Google has brought about a change in algorithm once again. But this time, it’s only for a few places. Google Pigeon Update, which was implemented...
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Top 8 Web Design Trends to Look Out for in 2015
For any website, design is the basic thing. It is essential to attract the attention of the viewers. So, when you are planning to design the website for your business website, chalk out every step...
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Google’s Mobilegeddon to Help Users Find Mobile-friendly Pages
Has the traffic to your website plummeted unexpectedly in recent times? There’s something you can blame for it – Mobilegeddon. Sounding too intimidating? Wondering what is it? This is Google’s latest...
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The Ongoing Updates by Google and What Webmasters Should Do About Them
The news of Google bringing two new installments of its Panda and Penguin update is doing the rounds lately. Search Engine Land reported a Panda refresh by Google this week. As for a new Penguin...
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How Google’s Panda 4.2 Rollout is Affecting Different Web Communities
It hasn’t been two weeks since Barry Schwartz of Search Engine Land informed us about a new Panda update that Google had started to push out. The new update, according to him, was incredibly slow....
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3 Extremely Effective Strategies to Perform Better with Mobile Advertising
A recent study done by eMarketer on mobile ad spending outlays some attention-grabbing information. The highlights of the study are following: In the UK, the spending on mobile advertising will exceed...
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How Can You Leverage Snapchat for your Business?
Do you use Snapchat for marketing? Snapchat allows you to enhance brand awareness and community engagement through innovative marketing campaigns. Snapchat has gone off from just a video and photo...
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How can You Find the Keywords that your targeted Audience Use?
So, how do you think people locate you online? Chances are that they conduct a Google search and focus on the very first page of the search engine result to find the things they are looking for. To...
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What Does the Rumored Death of Keywords Imply?
The whole online marketing industry is deeply concerned over the alleged death of keywords. The marketers are not sure how the SEO landscape is going to look in the future, but keywords losing their...
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What Does Facebook’s Rumored Empathy Button Spell Out?
Facebook filed for IPO in 2011 and hordes of profit mongers joined the board. Maybe it’s only coincidental, but since then Facebook has stalled new innovations. However, with Zuckerberg’s latest...
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More Updates and Resulting Speculations on the Panda 4.2 Rollout
There’s a reason my previous article on Panda 4.2 rollout was thin in details. Not enough information was there to cover when I wrote it. I thought plenty of information would be available within next...
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A Digital Marketer’s Considerations for the Mobile Platform
If you are an online marketer, then you are bound to pay heed to mobile marketing. It’s not just a latest fad, but a trend that marks the digital marketing industry’s future. To make the most of...
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Gauging the Future of the Hosting Industry from Existing Data
We tend to forget how the web hosting industry is doing. It’s not our fault. We are bombarded with information on how the SEO industry is doing, how the web development industry is performing, whether...
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The Relevance of Local Search and the Best Practices
Predicting the future of local search isn’t easy. It has been on the marketing radar for some times, but then went off the grid. The main bottlenecks were inability to retain the visitors, not putting...
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Things to Keep in Mind While Using Hashtags in Social Media Marketing
If you look around the social media sites more closely, you would find that they are teeming with hashtags. And these are pretty effective for marketing purposes. The three key areas that the...
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5 Essential Tools to Create Exceptional Content
Content plays a key role in every business strategy. With a number of marketing techniques flooding the brand promotion hemisphere, it has become imperative for content to keep up. A good...
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Featured Snippets and the Takeaways for Digital Marketers
Sometimes I really wonder whether a bunch of wizards work for Google. Google’s ability to read a searcher’s mind is fascinating. The search engine giant gets all the hints from queries used by...
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