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Video Marketing Mistakes that You Need to Avoid
For any business, marketing is probably the most important thing in this world to acquire customers. If you own a business, you need to make people know about it – its existence, offerings and so on....
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Creating Content that Gets Shared and Generates ROI
You create a great content- an easy and consumable piece, and hit the publish button. You sit back and wait for the traffic to like and share it. But, the problem is that the content does not get...
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Top Tips to Use Pinterest for Your Business
The world of social media is moving ahead at a fast pace. And with every passing day, new websites are being introduced. Each of these acts as the perfect platforms to connect to people. Among the...
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Video Marketing for Startups
Planning to start a business is something, and doing it is a completely another thing. As an entrepreneur, you need to keep an eye on a lot of things when you have planned to start a business. The...
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What Mistakes Small Business Commits in Content Marketing
When it comes to brand building for your company these days, content marketing has a crucial part to play. Every company, irrespective of its size or field of business, is devoting quite a good amount...
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6 Steps to Build Trust Relationship through Content Marketing
Have you ever wondered why brands are shying away from plain advertisements and banners these days? Do you know why brand marketing is becoming more and more dependent on content marketing instead of...
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Critical Metrics to Measure Content Marketing Success
Are you sure whether your content is doing what it is supposed to do? Do you think getting countless readers and lots of ‘Likes’ on your Facebook page is sufficient enough to measure the success of...
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Why Sponsored Content is in Vogue
With every passing day, advertisement is getting a new shape. It is now coming out of the familiar ‘idiot box’ and becoming a part of the ever noisy world of internet. You may call it sponsored...
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Corporate Blog Optimization: Learn the Tips and Tricks!
Are you willing to start your corporate blog? Yes, it is a good way to communicate with your clients, build your brand as well as generate sales. You are getting an increasing number of traffic for...
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How to Measure ROI of Your Social Media Initiatives?
Now more than ever, brands want to be present in various social media platform. Your business must be on Facebook, Twitter and other popular social media sites. However, just having a social media...
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Social Media Platforms for Customer Relationships
Customers lie at the center of any business universe. It is the relationship with them that determines the chance of success of a business. With the advent of social media, maintaining this...
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Best Tips for Running a Facebook Contest Successfully
Are you planning to run a successful contest on Facebook? Yes, it is an appropriate tool for businesses, especially the start-ups, to create brand awareness and develop their fan base. Depending on...
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Whys and Hows of the Editorial Calendar for Content Marketing
Being in the hullabaloo of the content marketing industry, you must have heard this a thousand times before: to build a successful content marketing strategy, you need to think like a publisher. But...
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Product Packaging to Promote Your Social Media Initiatives Off-Line
By now, almost every business has its Facebook, Twitter, or presence in other social media platforms. It presents you the opportunity to present your brand or products to the countless social media...
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Create Interactive Content to Attract Your Targeted Audience
It’s high time for marketing personnel to learn that when they are not interacting with the audience, they may be ignored. Definitely, as a marketer, you do not want to get ignored. Here are a few...
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Using Hashtag as an Effective Marketing Tool
Now, you can see hashtags almost everywhere, from real life to different websites. It has become more than an essential tool. Why the marketers are so keen to use hashtags online and off-line? Hashtag...
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Few Things about SEO That All Entrepreneurs Must Be Aware Of
As an entrepreneur you do not have to understand all the nitty-gritties about SEO for reaping maximum benefits out of it. After all, you have to lead the company and not just have to spend time to...
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How to Fuse Growth Hacking in Content Marketing
Being in the ever busy world of content marketing, you must always be thinking about how to drive more traffic to your blog and how to engage more readers into active conversion. But are you always...
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Google Penguin Update 3.0: The Must Know Facts
The speculations were on. There were discussions on Twitter and on almost all online forums. Everyone was expecting Google to bring forth its latest Penguin Update. Gary Illyes, Webmaster Trends...
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Why Adaptive Content is the New Thing in Content Marketing
It has been more than 20 years since the web revolution started. The era of digital marketing is in its prime now. Content is still ruling the world of brand marketing. But the rule of nature is,...
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